August 30, 2017
How To "Convert Cleverly" With 48 Hour Follow-ups and Maximised Leads
Here's the thing:
Lack of time as a business or brand leader is our biggest enemy.
So, can we get away from needing so many follow-up touches?
Yes, but only through speed and process.
50% of leads go cold every day.
So, what can you do about it?
Lock down a lead conversation within 48hrs of it coming through.
You'll have a much better chance of progressing a lead without numerous follow-ups.
To do this, we need a rock-solid process. A process that makes it very hard for us to sabotage ourselves and our new customer's future.
Design a process that maps out
each step of the lead flow.
It is essential to establish who is responsible for each step of the sales follow-up at the outset.
It is also crucial to define at what step you give up on a lead.
Before you give up on your process and try something else, get talking to a lead and progress that lead.
Then you can refine based on something which works, even if it feels a bit clunky.
Don't give up!
If a lead falls through, keep on fighting. If you don't, it will be hard to have the courage to go back and retry a new process.
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