Business owners struggle to know where to spend marketing focus and money.
So many platforms offer to be the best at generating conversions.
But which is the best social media platform for B2B lead generation? Facebook, Twitter or LinkedIn?
Let’s look at the stats to tell us the story. A recent survey completed by Hubspot found that LinkedIn by far get;s the best visitor to lead conversion at 2.74%, almost 3 times higher than both Twitter (.69%) and Facebook (.77%).
So LinkedIn is the highest at generating converting leads from social media.
Visitor Lead conversion rate
Data courtesy of Hubspot research (link above)
But why is LinkedIn the best at generating converting B2B leads?
👉Insight #1 - LinkedIn Is a B2B Platform
LinkedIn has always been professional user base. Recently businesses have invested heavily in their LinkedIn presence. This drives adoption from employees, clients and suppliers. A large user base of businesses means targeted B2B marketing can work.
👉Insight #2 - Facebook Users Are Engaged Consumers
Facebook advertising revenue has seen massive growth in the last 3 years. Fuelled by highly engaged consumers spending time on the platform. But business to business marketing can struggle unless the targeting is spot on. Facebook on the whole is a great B2C platform but needs a tailored campaign to reach other business owners.
👉Insight #3 - LinkedIn Content Engagement All Time High
LinkedIn content engagement is now at an all time high. More content is being posted than ever before. More engagement with this content is happening more than ever before. So with high business user adoption and engagement it makes sense why LinkedIn could convert leads better then other social media platforms.
If you want to know how to build an engaged audience then read here.
If you need help to get your LinkedIn marketing campaign converting leads for your business, feel free to reach out to me!
I would be happy to help.