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Frequently Asked Questions

What is Sella?

Sella is an online lead generation business.  Sella has community of Australian LinkedIn Marketing Specialists who help businesses to find, engage and turn prospects into leads.  Our community use the sella campaign management system and AI tool suite to manage and run client campaigns.

Why Sella?

Most sella clients either don't have the time, knowledge or man power to drive their LinkedIn campaigns. Sella has flexible resources, strategies and manpower to get results.

What do typical results look like?

Results vary but a campaign would typically see between 2%-30% of all prospects targeted engage as leads.

What is a lead?

At sella we determine leads as a prospect who has responded positively to a message.  The response is typically around having a further conversation.

Am I in control, will I get brand damage?

Clients work closely with their sella LinkedIn specialists and our account team to create a target list and messaging flow which they are happy with. Only then will a campaign start. Sella has a full client dashboard where every prospect, activity and message can be viewed.  

What is Account-Based Marketing?

Account-based marketing (ABM) is a strategic approach to marketing. We focus our resources on targeting specific individual accounts or companies that have a need for your product or service, rather than casting a wide net and wasting marketing spent on people who don't have a need for your product or service.

What is an MQL?

MQL stands for Marketing Qualified Lead. It's a term used in marketing and sales to classify leads based on their level of engagement and readiness to be passed from the marketing team to the sales team for further nurturing and conversion.

What is an SQL?

SQL stands for Sales Qualified Lead. It's a term used in marketing and sales to categorise leads that have been deemed ready for direct sales engagement based on specific criteria indicating a higher likelihood of conversion into a paying customer.

What is your Total Addressable Market (TAM)?

The Total Addressable Market (TAM) represents the total demand or revenue opportunity that is available for a product or service within a specific market. It signifies the maximum potential sales a company could achieve by selling its product or service to every possible customer that fits within its target market parameters. TAM is often used by businesses to assess the overall revenue potential of their offerings and to gauge market size.

What is Sella's Success Rate?

Typically after 4 months of building awareness and brand engagement, we will aim to roll out a webinar that acts as middle funnel lead capture activity generating MQLs. On the back of this, clients can often find 5-15% of MQLs turn into SQLs or sales opportunities. The goal would be to define what tactics work, where you are finding sales traction and pipeline value and help you scale an approach from there EG. Webinars every 5-6 weeks

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