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Best Webflow Template for Your Business
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If the Millennium Falcon went into light-speed, it'll be on the other side of the galaxy by now.
Pino Demaio
"Sella are fantastic to work with - strategic and innovative in how they build connections across our key audiences and markets. They work hand in hand with our team to build our brand and connect us with our ideal client. Highly recommended."
Yusuf Sulaiman
"In the last 12 months we've generated hundreds of leads thanks to Sella. Their approach works. We have awareness close to 70% of all the target accounts and sales prospects we connect with thanks to the team. The team is dynamic, innovative, detail oriented and easy to work with"
Akansh Prasai
"Sella has been one of the most cost effective solution to help us to build and scale our startup. It allows us to set up our own budget, customise our campaigns, track progress and our freelancer is absolutely brilliant with generating qualified leads and candidates for us. It frees up our time to focus on building an awesome product and helping our clients. Highly recommended."
Chris Whitelaw
"I have found Sella to be an essential part of our new business activities. They have become an extension of our team and understand our business and importantly how to engage with our ideal prospective clients."
QUESTIONS & ANSWERS
Frequently Asked Questions
What is Sella?
Sella is an online lead generation business. Sella has community of Australian LinkedIn Marketing Specialists who help businesses to find, engage and turn prospects into leads. Our community use the sella campaign management system and AI tool suite to manage and run client campaigns.
Why Sella?
Most sella clients either don't have the time, knowledge or man power to drive their LinkedIn campaigns. Sella has flexible resources, strategies and manpower to get results.
What do typical results look like?
Results vary but a campaign would typically see between 2%-30% of all prospects targeted engage as leads.
What is a lead?
At sella we determine leads as a prospect who has responded positively to a message. The response is typically around having a further conversation.
Am I in control, will I get brand damage?
Clients work closely with their sella LinkedIn specialists and our account team to create a target list and messaging flow which they are happy with. Only then will a campaign start. Sella has a full client dashboard where every prospect, activity and message can be viewed.
What is Account-Based Marketing?
Account-based marketing (ABM) is a strategic approach to marketing. We focus our resources on targeting specific individual accounts or companies that have a need for your product or service, rather than casting a wide net and wasting marketing spent on people who don't have a need for your product or service.
What is an MQL?
MQL stands for Marketing Qualified Lead. It's a term used in marketing and sales to classify leads based on their level of engagement and readiness to be passed from the marketing team to the sales team for further nurturing and conversion.
What is an SQL?
SQL stands for Sales Qualified Lead. It's a term used in marketing and sales to categorise leads that have been deemed ready for direct sales engagement based on specific criteria indicating a higher likelihood of conversion into a paying customer.
What is your Total Addressable Market (TAM)?
The Total Addressable Market (TAM) represents the total demand or revenue opportunity that is available for a product or service within a specific market. It signifies the maximum potential sales a company could achieve by selling its product or service to every possible customer that fits within its target market parameters. TAM is often used by businesses to assess the overall revenue potential of their offerings and to gauge market size.
What is Sella's Success Rate?
Typically after 4 months of building awareness and brand engagement, we will aim to roll out a webinar that acts as middle funnel lead capture activity generating MQLs. On the back of this, clients can often find 5-15% of MQLs turn into SQLs or sales opportunities. The goal would be to define what tactics work, where you are finding sales traction and pipeline value and help you scale an approach from there EG. Webinars every 5-6 weeks
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Sella Technologies Pty Ltd
Sydney, Australia
